In today’s ever-changing regulatory and economic landscape, consumers are increasingly hesitant to share their data.
In fact, our recent research found that 80% of global consumers surveyed are “extremely/very/somewhat” concerned about companies using their data.
This means brands today must work harder than ever to earn consumer trust by articulating how data is stored and used.
How can your brand address consumer data privacy concerns?
We asked 6,700 consumers globally for their opinions on sharing personal information and their willingness to do so. You’ll be interested in what they had to say.
Download the report to discover: