The Future of Marketing: How AI Is Transforming the Customer Experience

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Building a stronger, more personalised relationship with your customers starts with understanding them better. Turn your customer data into actionable insights using artificial intelligence (AI) – and engage with customers when and how they want. Read this eBook and learn how to transform your customers’ experience and build brand loyalty using AI-driven analytics. Explore the AI capabilities that let you: - Gain a 360-degree view across a customer’s journey, combining data from multiple sources like email, social media and mobile apps. - Improve engagement and target individual customers better when you enrich your customer service strategy using the deeper analytics and insights generated by AI. - Increase revenue by offering personalised recommendations and upsell suggestions to customers based on their buying history.