Research: What is the Secret to Building Customer Loyalty?

The Sixth Sense of CX with NICE ENLIGHTEN

Today's customers have more options and higher expectations from businesses than ever before. As a result, it's becoming increasingly difficult to build and maintain their loyalty.


The idea that a loyal customer base or a good brand reputation alone can ensure retention is outdated when it comes to loyalty programs. In fact, according to our recent survey* of over 6,700 consumers globally:


Consumers—on average—belong to 6 loyalty programs, but only participate in 3 of them.


So, what strategies can your brand adopt to deepen relationships and build real long-lasting customer loyalty? We turned to our team of experts to help you explore how building the right loyalty experience rewards both your customer and your business with a win-win exchange.  


Download the white paper to discover:

    • What your business can do to improve customer loyalty—and get something in exchange—with the right incentives. 


    • How to turn customer data into authentic customer intelligence that sparks rich, lasting relationships.


    • How to build the right loyalty experience for your business and your customer journey.

*Publicis Sapient Customer Loyalty Survey 2023 (Global)

Download the full white paper to find out more

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