Today's customers have more options and higher expectations from businesses than ever before. As a result, it's becoming increasingly difficult to build and maintain their loyalty.
The idea that a loyal customer base or a good brand reputation alone can ensure retention is outdated when it comes to loyalty programs. In fact, according to our recent survey* of over 6,700 consumers globally:
Consumers—on average—belong to 6 loyalty programs, but only participate in 3 of them.
So, what strategies can your brand adopt to deepen relationships and build real long-lasting customer loyalty? We turned to our team of experts to help you explore how building the right loyalty experience rewards both your customer and your business with a win-win exchange.
Download the white paper to discover:
*Publicis Sapient Customer Loyalty Survey 2023 (Global)